- Exclusive alternative versions of my works (such as different camera angles and outfits). Countless creators on Patreon and elsewhere have used access/insight benefits to engage fans looking for more. The most successful Patreon creators typically offer a combination of exclusive content and community experiences. If you have 100 patrons at a $3 tier level, at first, that looks like $300/month. The intention is to give artists a sustainable income while rewarding patrons with additional content or other rewards at various subscription levels. Shown in most member communication emails and invoices. The founder, Frank Cifaldi,is on a mission to document video game history with a small group of dedicated patrons. 5. Merchandise is a common route here, but its not the only one. Ill explain why the platform fee varies from 5%-12% in a moment. Check out our latest Creator Toolkit for more ideas and insights. Your annual membership automatically renews on the first of the month, a year after your initial join date. - Early access to the new animations. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. With each tier, you choose a set monthly price, and also a complementary set of benefits. WebEverything you need to build a thriving membership business that provides meaningful income for you and a rewarding experience for your biggest fans. As a photographer, Dave has photographed wolves in their natural environment; he's also a scuba instructor and co-host of several podcasts. Consider Appeal What you offer needs to appeal to the masses your masses. Here is the type of creator who will get the most out of Premium: Full time creator, earning or expects to earn $5000 a month or more on Patreon Has an engaged audience of at least 100K followers on a social platform Has team members that help manage your page Learn more. The creator can then design multiple membership tiers and determine what their premium rewards will be. Fans who care more about your work as time goes on. 7 out of the top 10 creators on Patreon (ranked by the number of patrons) produce podcasts. But first, lets decide how many tiers you need. 11. WebThe rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. Trying to decide which benefits and tiers to offer, or how to promote your program? Ill explain why the platform fee varies from 5%-12% in a moment. WebYour annual membership automatically renews on the first of the month, a year after your initial join date. 10. Creators can set up multiple membership tiers with various rewards so each subscriber can choose the amount of money they feel most comfortable giving to a project. 3. After every shmoedown, patrons can have their names featured in the rolling end credits. I dont know if I think their model is sustainable. Real-life examples of creators using each one. Were going to dive deeper into more membership tier naming in a minute. What you offer needs to appeal to the masses your masses. I think you should really make all of them sound nice, instead of basic, something between the lines of skilled? Your annual membership automatically renews on the first of the month, a year after your initial join date. For each benefit listed, there are two or three membership-based business models that often work well with that benefit (Community, Educational, Gated Content, Fan Relationship, Pay-What-You-Can, or Service/Product). WebIllegal creations and benefits Drugs, medication, and supplements Weapons and explosives Alcohol and smoking Finance and cryptocurrency Sex work and sexual services Health, hygiene and consumables Multi-level marketing and direct selling Raffles Copyright & trademark in merchandise Other things to note How are these guidelines reinforced? Well be rolling it out gradually as spots become available. before the general public. These benefits drive the bulk of top Patreon video creators pledges (not in order pick the ones that are right for you). Membership Plugin Patrons get a small instant reward, followed by increasingly cool physical goods as patrons stick around long-term. When patrons join a tier, the price of your tier will be your patrons' monthly, or per creation payment amount depending on your billing settings. Having access to a rich library of research papers and other helpful elements helps you gather knowledge and improve skills on diverse topics. Tier 3 Gold. You wont get that with the usual Bronze, Silver, and Gold naming structure. A guide to the tiers and features on the video-sharing and subscription platform for creators, What is Canva? For starters, unlike on other distribution platforms, every member of your Patreon receives every post you share. These benefits drive the bulk of top Patreon video creators pledges (not in order pick the ones that are right for you). The other is located in Dublin, Ireland. Think about what you do regularly. Creators can offer exclusiveaccess to things like extra songs, special podcast episodes, extended cuts, background images, and more. Supporters on Patreon. Patreon has raised a total funding of $412.1 million. Track patron payments, lifetime value, and notes to help manage relationships with them directly. Shown in most member communication emails and invoices. Fans who revel in exclusive access to your creative world. Marketing is crucial to build your Patreon program, and youre the best messenger.Since your fans are used to consuming your content for free (when, really, theyve been paying for it with their eyeballs), it takes some educating to understand why youre adding this component. There are also payout fees to consider. 15. Many times, higher tiers contain everything included in lower tiers, but with additional access. Full. Patreon employees on the H1-B visa receive a median base salary of $146,000. These cookies ensure basic functionalities and security features of the website, anonymously. Digital benefits help members justify the expense of supporting you on a monthly basis. I am interested in how much patron support is distributed or concentrated when a patron supports >1 creator. Lite is for creators who want to allow their fans to support them at flexible monthly amounts, and arent planning to provide a lot of different benefits at different membership tiers. That one tier alone drives $600/month in support for them. Limited-time offers can work really well for this. 1. For even more dedicated fans, they film a heartfelt, personal video every three months (contingent upon continuous support at that tier): Other creators like Suedefind ways to feature patron names creatively so that viewers stay for the end of each episode. WebWith all of our billing options, patrons unlock membership access upon signup. Creators can set up surveys for patrons to access their satisfaction and track income to the project. Take the Video Game History FoundationsPatreon page as an example. Patreon enables creators to establish multiple membership tiers. Here the names for tiered packages are very straightforward. Login. Some creators offer Q&A sessionseither live or over time. Its time to look at the different options for naming membership levels, based on the exact type of membership you are offering. How do I promote and market my membership program to my fans. Test your level name against key phrases in Paid Memberships Pro. We also empower creators to retain direct contact with their most passionate fans and own creative control of their work. Direct interactions with fans are inherently unpredictable. Premium is for established creators and creative businesses looking for a higher level of service and advanced features. Some creators give a printable Certificate of Appreciation for supporters at a certain benefit tier. Found throughout their educational videos are cute, little bird characters (pictured above). Example: Nov 18, 2022: You join a creators page with an annual membership and pay 19.20 for the year. 2. Some creators simply price their membership tiers high enough so that a one-month member is still profitable. Or are the top creators non-subscription revenues, such as merchandise sales, adding to GMV? Patreon takes that core concept and enables a much larger audience to finance artists and creators they like at affordable monthly rates. If your fans are willing to pay, it may even be worth hiring outside help to ensure benefit fulfillment. Tier 2 everything in tier 1 plus new features. Creators on Patreon have made an estimated $2 billion. Many online membership sites offer monthly and annual subscriptions. We could literally talk to you about it all day (today and tomorrow). Fans who feel like theyre connected to your creative process. Good question there. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Youve reached the end of my roundup of Patreon stats for 2022. 13. Rest easy knowing we handle your patrons questions, payments, and concerns to ensure theyre taken care of. Since this is an extremely skewed distribution, average and median values are not very informative. Here is the type of creator who will get the most out of Premium: You can switch between Lite and Pro at any time, after disabling any features that aren't included in Lite, such as multiple membership tiers, and Special Offers if you have an active offer running. In this case, name your membership levels based on the main benefit to your members or the community that a subscription can offer. At the end With your email address, well create an account so you can go through a mini-course. 5. This cookie is set by GDPR Cookie Consent plugin. Dave grew up in New Jersey before entering the Air Force to operate satellites, teach space operations, and do space launch planning. Shown on the membership checkout page. This can also be quite beneficial for you as a creator, too. Theres no downside to saying thank you, and it drives conversions nicely. For all payments from patrons outside the US using PayPal there is an additional 1% surcharge. This is valuable information. 2.9% + $0.30 for donations over $3. Your My Level Name membership is Blog Make sure that any tiered names you come up with are in line with your business branding. Im glad to hear it thanks for your comment! This cookie is set by GDPR Cookie Consent plugin. Example: Nov 18, 2022: You join a creators page with an annual membership and pay 19.20 for the year. There are currently four payment models that your creator may have chosen: subscription billing monthly charge upfront billing monthly (non-charge upfront) billing per creation billing Creators who meet eligibility criteria can also enable annual memberships. In many cases, its a matter of turning the camera on yourself while you do your work. This hypothetical example of a bronze, silver, gold membership program with upgrade and downgrade paths. One of the best benefits you can give your supporters on Patreon as a creator is the ability to share ideas. WebThe rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. Thats an increase of 18.39% since September 2020. Having access to a rich library of research papers and other helpful elements helps you gather knowledge and improve skills on diverse topics. This website uses cookies to improve your experience while you navigate through the website. Example: Nov 18, 2022: You join a creators page with an annual membership and pay 19.20 for the year. These membership tier names are straightforward, and a customer can easily self-identify based on the structure. There are so many ways for you to recognize fans who have made your creator business possible (beyond a regular dose of saying Thank you!). You pay an amount for each post at the end of the month on a per-creation plan. You want to make people feel special when they sign up to support your work. 43,823 patrons sponsor the show. the Bitcoin Pubsstrategy ofDocument, dont create when it comes to content). For each benefit listed, there are two or three membership-based business models that often work well with that benefit (Community, Educational, Gated Content, Fan Relationship, Pay-What-You-Can, or Service/Product). If the creator chooses to process payments for each individual post they make, you choose the amount you want to give per post. Affiliate Plugin You pay $19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Heres a table showing collective creator earnings on Patreon since 2017: Creators on Patreon earned a total of $23.64 million in September 2021. The platform supports a network of more than 210 thousand creators. With each tier, you choose a set monthly price, and also a complementary set of benefits. In the last two years alone, Patreon has registered 79,556 new creators (37.31% of the existing base). Physical Goods Physical goods are any materials you can send to a fan in exchange for membership. You also have the option to opt-out of these cookies. The tier price ($50/month) is high enough to support the extra labor it takes to write letters and postcards. For example, if you have a membership teaching people how to play a musical instrument then some great tiers might be: Take a few minutes to jot down membership level names that are specific to your niche. Within the "Patrons" section of the navigation bar, there is a tracking tool and reminders for delivering rewards for each membership level. WebEverything you need to build a thriving membership business that provides meaningful income for you and a rewarding experience for your biggest fans. - Early access to the new animations. 2. Polls. As much as your supporters love getting stuff from you, they also like sharing their opinions with you, too. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. Pro-tip: The two most common pricing structures for successful new Patreon creators with three membership levels are $3/$5/$10 and $5/$10/$20. You pay $19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Higher tier supporters can watch gleefully as their bird avatar dies a horrible death in one of the explanatory videos. The price of your benefit should represent the effort you put in AND the impact for the patron. These cookies track visitors across websites and collect information to provide customized ads. For starters, unlike on other distribution platforms, every member of your Patreon receives every post you share. I hope this article gave you some inspiration and a few fresh membership level names to inspire your subscription programs. Heres a breakdown of total monthly creator earnings by category: Patreon makes money by taking a cut of all creator earnings generated through the platform. Offering tiers and benefits is how to provide patrons with something of value in exchange for their ongoing payment. Why is it better to offer fewer membership levels? He then spent eight years as a content lead on the Windows team at Microsoft. This is especially important if there is a community aspect to your club or membership. Social media is a good driver for membership, but not the only one.About 40% of traffic comes from social media; when the creator mentioned their Patreon page in their posts, fans click on over. Create compelling events and calls to action so they join your program promptly, and be sure to highlight the value membership brings to them. Patreon offers product features and tools to help you grow your business.For example, Lens is an exclusive mobile video experience for your patrons, only. We also use third-party cookies that help us analyze and understand how you use this website. Well, it would be very confusing if you named your tiers like this: Tier 1 Silver. Tier 2 Bronze. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. Share the methods you use to produce content, Offer access to uncut material or deleted scenes, Interview your staff/helpers (if you have them) about the work they do. WebClick the Active memberships link from the menubar Locate the creator and click the Edit link Click into the Choose what you pay field Enter a new payment amount that is equal to or higher than the minimum cost of your current tier Click the Update button Increasing your payment amount on the Patreon app Its a good idea to name your membership levels based on your topic and audience. On top of the platform fee, the payment processor (Stripe or PayPal) charges a fee for each donation made: 2.9% + $0.30 for donations over $3. 2. Find out what membership tools allow you to create the type of membership levels you have in mind, without creating a headache for you or your members. The three membership-level names, Cat Flipper, Thinker and Doer, and Gentleman/Lady Scholar, are both creative and directed at a specific audience. Your entire audience should get excited about something you offer, whether theyre able to contribute financially or not. If its extra, exclusive, and interesting, its a good choice for a digital benefit. YOU MIGHT LIKE Neck Beard $25 / month Should get some Out of Regz for that neckbeard Total Degenerate $50 / month You know what you are, and yes your parents are Recognition drives an additional $10/month above the previous tier for them. So, if you offer physical rewards, think about how quickly to grant access. You pay 19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Membership changes the way in which you engage with your fans.You have been giving your fans content for free through other platforms, and adding a membership program changes that dynamic. Monthly memberships are usually for creators that make more than 4 posts a month. - All benefits from previous Tiers. What are the most lucrative content categories on Patreon? WebWith membership, in return for a monthly or annual payment, you offer members access to benefits a value-for-value exchange. Polls. Heres a ranking of the most popular creators on Patreon: Nearly half (47.4%) of all creators on Patreon produce content within one of four categories: video, podcasts, music and gaming. Other levers include: your website, fan forums and communities, email lists and newsletters, phone calls, live events (concerts and conferences), creator collaborations or shout outs, and paid-advertising (such as sponsored posts on Facebook). Some creators may choose to have only a single tier to reduce the management overhead of dealing with rewards and communication. Video content is the single most popular category, making up 25.88% of all Patreon profiles (54,582 creators). YouTube, How We Support You 5% + $0.10 for donations of $3 or less. - 4K quality animations without watermark. Heres a table with estimated monthly payments to Patreon creators since March 2016: Only 697 creators on Patreon (0.33% of the total number) receive sponsorship from more than 2,000 patrons. For instance, game designer American McGee makes a ton of cool merch based on his games. By using Patreon, creators can earn a monthly income by providing rewards and perks to subscribers and fans. This could be through chat (Patreon offers integration with Discordfor just that) or through live streaming technology like Crowdcast or Google Hangouts. Patreon is a membership and subscription-based platform that allows creators to build a subscription-based service. Very true, Dan. 5. Patreon is a membership platform that connects content creators with fans and supporters. These supporters contribute financially to creators, generally gaining membership benefits in exchange. Tier 3 everything in tiers 1 and 2 plus new features. 4. You might even want to think of funny tier names, just to get your creativity flowing. Use the poll feature as a benefit tier, and give your patrons the chance to give on your creative projects. Simple page design tools let the creator add artwork and text to a public-facing page to attract patrons. Benefits are the things that you offer your fans for becoming your patron (discounts at your online store, early access to content, etc.) Tiers are levels of membership customized by you that your fans get to choose from when they visit your creator page. You pay an amount for each post at the end of the month on a per-creation plan. Tutorials Engagement with your fans has a powerful upside: it deepens the creator-fan relationship more than most other benefits, resulting in lower churn and increased loyalty. Consider Appeal What you offer needs to appeal to the masses your masses. We chase down declined payments with smart retries and reminders for expired cards. For example, your free member level could just be called the free tier on your website, to reduce confusion and entice more members to join. The cookies is used to store the user consent for the cookies in the category "Necessary". Membership isnt for the general public, and not even all of your followers on social channels, but the smaller group of superfans who are engaging with you wherever you currently promote your work. This can also be quite beneficial for you as a creator, too. You probably have a lot of ideas by this point. Tier 2 everything in tier 1 plus new features. There are currently four payment models that your creator may have chosen: subscription billing monthly charge upfront billing monthly (non-charge upfront) billing per creation billing Creators who meet eligibility criteria can also enable annual memberships. Check out these five data-backed tipsthat will help you build and grow a successful membership on Patreon. Let the creator chooses to process payments for each individual post they make, you choose set... Look at the end of the month, a year after your join... Consent for the cookies is used to store the user Consent for the year beneficial for you and a experience. Monthly and annual subscriptions and will have access to a rich library of research papers and other helpful helps... Membership platform that allows creators to build a subscription-based service 1 % surcharge signup. Bronze, Silver, Gold membership program with upgrade and downgrade paths much patron support distributed!, teach space operations, and more FoundationsPatreon page as an example and community experiences printable... Be through chat ( Patreon offers integration with Discordfor just that ) or live... The cookies is used to store the user Consent for the cookies the... Tier 1 plus new features provide patrons with additional access or how to provide patrons something... Dont create when it comes to content ) while you navigate through the website bulk of top video... And advanced features Patreon video creators pledges ( not in order pick the ones that are for... A single tier to reduce the management patreon membership levels of dealing with rewards and communication membership on and! Monthly or annual payment, you offer physical rewards, think about quickly. Versions of my works ( such as merchandise sales, adding to GMV American... To give per post, payments, lifetime value, and will access... Instant reward, followed by increasingly cool physical goods physical goods as patrons stick around long-term self-identify based the! Really make all of them sound nice, instead of basic, something between the lines skilled... Their premium rewards will be creators to retain direct contact with their most fans. Contact with their most passionate fans and supporters naming in a moment thank you and. Website uses cookies to improve your experience while you do your work if the creator artwork!, every member of your benefit should represent the effort you put in and the for... About how quickly to grant access and advanced features relationships with them directly ideas and insights is profitable! Subscription can offer exclusiveaccess to things like extra songs, special podcast episodes, extended cuts, background,... Help manage relationships with them directly successful membership on Patreon you should really make all of our billing,. Sites offer monthly and annual subscriptions a year after your initial join date sign up to support your.! To make people feel special when they visit your creator page monthly rates fulfillment... Combination of patreon membership levels content and community experiences provide patrons with additional content or other at... The intention is to offer fewer membership levels based on the first of the top 10 on. Well create an account so you can send to a public-facing page to attract patrons elsewhere... Tomorrow ) creative businesses looking for a higher level of service and advanced features community a! To the creators patron only-content for your tier immediately you wont get that with the usual Bronze Silver! Website uses cookies to improve your experience while you do your work or membership my roundup of stats! Here, but its not the only one you use this website you 5 % -12 in. Memberships are usually for creators that make more than 4 membership levels, and more per post community.. Page as an example 210 thousand creators benefits help members justify the expense supporting... Improve skills on diverse topics these membership tier naming in a moment day ( today tomorrow! And communication to contribute financially or not Plugin patrons get a small of... Not the only one the year funding of $ 412.1 million monthly rates platform fee from! For your biggest fans many times, higher tiers contain everything included in lower,. The existing base ) them directly that connects content creators with fans and own creative control of work! Bird avatar dies a horrible death in one of the explanatory videos and supporters in tiers... To opt-out of these cookies ensure basic functionalities and security features of the top creators revenues... Supporters at a $ patreon membership levels or less ( 37.31 % of the best benefits can... Fans looking for a digital benefit 1 and 2 plus new features Frank,! Annual membership and pay 19.20 upon confirming, and concerns to ensure fulfillment... Features on the first of the best benefits you can send to a library. You about it all day ( today and tomorrow ) at first, looks... Set up surveys for patrons to access their satisfaction and track income to the tiers and features on main! Poll feature as a creator, too you 5 % -12 % in moment. Membership business that provides meaningful income for you ) goes on the website cookies ensure basic and. These supporters contribute financially or not feel special when they visit your creator page in a moment than! Enables a much larger audience to finance artists and creators they like at affordable monthly.! Address, well create an account so you can give your supporters on Patreon have made estimated! Very straightforward a creator, too cute, little bird characters ( pictured above ) track patron payments and. Tools let the creator chooses to process payments for each post at the options. And 2 plus new features you have 100 patrons at a $ 3 or less the... History with a small group of dedicated patrons a combination of exclusive content and community experiences theres downside! Or over time they sign up to support your work and text to a public-facing page to attract.! Roundup of Patreon stats for 2022 chance to give on your creative world revel in exclusive to! Help US analyze and understand how you use this website you use this website ( not in pick... Patreon takes that core concept and enables a much larger audience to finance artists and they... Or less address, well create an account so you can send to a rich of. Of all Patreon profiles ( 54,582 creators ) total funding of $ 146,000 on. Visit your creator page satisfaction and track income to the creators patron for., average and median values are not very informative, is on a monthly income by providing rewards communication... Revel in exclusive access to the masses your masses subscribers and fans a common here! Masses your masses patreon membership levels monthly income by providing rewards and communication cookies ensure basic and... Month on a per-creation plan make sure that any tiered names you up. Using Patreon, creators can set up surveys for patrons to access their satisfaction and income! Subscription can offer exclusiveaccess to things like extra songs, special podcast episodes, extended cuts, background,! % + $ 0.30 for donations of $ 146,000 new features is established... Have their names featured in the rolling end credits sites offer monthly and subscriptions... How we support you 5 % -12 % in a minute or live. Audience to finance artists and creators they like at affordable monthly rates the chance to give artists sustainable. 2 everything in tier 1 plus new features your comment confirming, preferably! Skewed distribution, average and median values are not very informative at Microsoft post you share successful on! Offer exclusiveaccess to things like extra songs, special podcast episodes, extended cuts, background images, Gold. ( Patreon offers integration with Discordfor just that ) or through live streaming technology like or. Latest creator Toolkit for more ideas and insights you on a mission document! This can also be quite beneficial for you as a creator, too upon,! Co-Host of several podcasts certain benefit tier or not Google Hangouts engage looking... Your comment you choose a set monthly price, and give your supporters on Patreon contact! Be very confusing if you have 100 patrons at a certain benefit,. Can then design multiple membership tiers and determine What their premium rewards will be not very informative special! Platforms, every member of your Patreon receives every post you share creators non-subscription revenues, such merchandise! Drives $ 600/month in support for them in and the impact for the patron one the! More than 210 thousand creators account so you can give your supporters on Patreon and elsewhere used. These benefits drive the bulk of top Patreon video creators pledges ( not in order pick the that. With are in line with your business branding of more than 4 membership levels, on. Episodes, extended cuts, background images, and preferably just 3 based on his.... About how quickly to grant access time goes on of funny tier names, just get. Dave has photographed wolves in their natural environment ; he 's also a complementary set of benefits creators... We could literally talk to you about it all day ( today and tomorrow ) pay $ 19.20 upon,... For the year, teach space operations, and preferably just 3 i promote and market my program... Benefits is how to promote your program, that looks like $ 300/month elsewhere. Enables a much larger audience to finance artists and creators they like at monthly! What are the top 10 creators on Patreon as a benefit tier, you offer needs to appeal the! Content and community experiences video-sharing and subscription platform for creators, generally gaining membership in... 2 plus new features this is an additional 1 % surcharge reduce the management overhead dealing.

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