Some were the product of a particular time and place; many are better carried forth as memories, not practices, things worth holding onto only in their haziness. The report further stated that "a third of all American households with children now eat Goldfish" and singled out "Milano" as "the consumers' favorite Pepperidge Farm cookie.". Her motives, prosecutors said, were to benefit from her husband's million-dollar . Telephone: (856) 342-4800 [1] Although having sold Pepperidge Farm, Rudkin still ran the company until her retirement in 1966. "Rudkin, Margaret Fogarty Her concern for her son's health prompted this already wealthy housewife to begin baking her own "health bread" and within 10 years her Pepperidge Farm ovens were producing thousands of loaves a day at a baking facility she herself designed. In 1919, Rudkin worked at McClure Jones and Co., where she met her future husband, Henry Albert Rudkin, a stock broker. If you have logged into the site within the past 2 years, your subscription will remain active until you unsubscribe. According to the 1997 Campbell annual report, the Pepperidge Farm line was considered one of the "jewels in [Campbell's] portfolio, delivering outstanding, double-digit sales growth." Soon she was distributing her bread (both whole wheat and white loaves) across the country. The recipe called for butter, whole milk, honey and whole-wheat flour, which Rudkin ground herself. Learning to keep books in a bank, with the competition of men, was one of the finest backgrounds a woman could have for business, she once remarked. Pepperidge Farm, Incorporated exceeded $1 billion in sales in 2001 and ranks in the top 2 percent of brands worldwide in brand equity. Henry Rudkin died in 1966 and a year later Rudkin herself died of cancer in New Haven, Connecticut, at the age of 69. In the 1940s, Pepperidge Farm founder Margaret Rudkin, age 40, tried baking some all-natural stone ground whole wheat bread with vitamins and nutrients intact for the youngest of her three sons, whose severe allergies and asthma rendered him unable to eat most commercially processed foods, the company's website states. Goldfischli also grabbed the attention of an American on vacation in Switzerland, Pepperidge Farm founder Margaret Rudkin. Rudkin somehow convinced Delacre to allow Pepperidge Farm to use its secret recipes, imported a 150-foot cookie oven from Belgium, and brought over Belgian engineers and quality-control men to oversee production, introducing six cookies at the end of 1955: the now discontinued Capri, Biarritz, Venice, and Dresden, as well as Brussels and the simple, crunchy butter cookie Bordeaux, which are still produced today in the Distinctive collection, along with 15 other varieties, like the chocolate-and-pecan-topped Geneva. She employed over 1,000 workers. Encyclopedia of World Biography. Rudkins eventual success was not attributable solely to the quality of her bread, either. He is survived by his younger brother, four children, eight grandchildren. When her youngest son became ill with asthma at the age of nine, Margaret Rudkin developed an interest in proper food. In addition to the MLA, Chicago, and APA styles, your school, university, publication, or institution may have its own requirements for citations. She met her husband, Henry Albert Rudkin, at the brokerage house, where he was one of the firm's partners. Initially, the firm had done little advertising, letting the products stand on their own merits and word-of-mouth reputation. Industry: Food & Tobacco. Rudkin designed the interior of the plant herself, positioning the equipment to support her manufacturing process. Shed graduated valedictorian of her Queens public high school class and worked as a bookkeeper at the brokerage firm McClure, Jones & Co, where she met her future husband. Just charming! Camden, New Jersey 08103-1799 Eventually, the Pepperidge Farm's country gentleman in the horse and wagon replaces her in a successful ad campaign Pepperidge Farm's first television ad airs with founder Margaret Rudkin as spokesperson. "Better Late than Never." Not only was Margaret new to the grocery trade, but she had the cheek to insist that her premium bread be sold for 25 cents a loaf to cover her costs even though the going price for bread was 10 cents. Although the price was more than twice the price of a regular loaf of bread, people seemed drawn to the "old fashioned," homemade, and healthy image of Pepperidge Farm bread. Bloomington, Illinois 61710-0001 Half a century later, our Distinctive Cookies, including Milano, Brussels, and Bordeauxare still some of our most popular products. She met her husband, Henry Albert Rudkin, at the brokerage house, where he was one of the firm's partners. USA On July 4, 1947, Margaret Rudkin of Fairfield opened a modern commercial bakery in Norwalk and gave it the name of her small bakery, Pepperidge Farm. The oldest of five children of Joseph and Margaret (Healey) Fogarty, Margaret Fogarty was born in New York City on September 14, 1897, during the time of cobblestone streets . In the closing decades of the twentieth century Rudkin's legacy continued in the popularity of Pepperidge Farm products offered by the Campbell Soup Company, including garlic bread, gourmet cookies, fat-free croutons, stuffing, puff pastries, and Gold-fish crackers. Margaret just baked the bread by hand in her kitchen, making sure that every loaf was as good as it could be. Margaret spent time with her Irish grandmother, who taught her to make cookies and biscuits. Margaret's operation quickly outgrew her kitchen and moved to her garage where the business thrived from 1937 to 1940. Rudkin eventually mastered the use of yeast and the art of breadmaking, producing a loaf that her whole family enjoyed. Sales & Marketing Management, September 1996. (February 23, 2023). She was a bestselling author and renowned industry leader. 1.) Web site: www.perdue.com In 1939, Pepperidge Farm celebrated the production of its 500,000th loaf of bread. Copyright 2023 - Taste, A Division of Penguin Random House LLC. When Henry Albert Rudkin was born on 27 September 1885, in Brooklyn, Kings, New York, United States, his father, Joseph Albert Rudkin, was 39 and his mother, Katherine Augusta Osterman, was 30. Expanding to an old-fashioned white bread made with unbleached flour, she tested it on the manager of Charles & Co., a specialty food store in New York City, who ordered 24 loaves daily, delivered at first by her husband on his way to Wall Street. After some rounds of competitive baking with her husband and an education in yeast, Rudkin figured out a recipe, made with all stone-ground wheat flour and a generous amount of butter and milk, plus honey and molasses, which was tender and delicious. At a time when Americans were only starting to use freezers, she foresaw that homemakers would love a frozen pastry that let them easily make company-special dishes at home. When surplus bread was returned from the distributer, Rudkin used it to make poultry stuffing for a good profit. Margaret Rudkin served as president and looked after the daily production. New York: Scribner's, 1988. Business Leader Profiles for Students. Her husband retired from Wall Street in 1949 and took over the financial side of the company while she managed the production and personnel. The next European discovery came in Switzerland in the 1960s. Margaret Rudkin discovers the snack cracker on a trip to Switzerland and returns with the recipe. In 1950 that policy changed with the appearance of Margaret Rudkin in television commercials. Goldfish snack crackers blast into space onboard the Space Shuttle Discovery in 1988. By 1950 Rudkin was appearing in commercials on television. . She began by making bread for the upscale New York City market and before long her husband was delivering 24 loaves of bread a day to Charles and Co., a specialty food company in Manhattan. Entrepreneur of quality bakery products, Margaret Fogarty Rudkin (1897-1976) was founder and president of Pepperidge Farm Inc., the largest U.S. independent baking company. [3] Rudkin was the first female member of the board of directors at the Campbell Soup Company. Her son's health improved so much that the allergist requested she bake more loaves for his other asthma patients. The first loaf was "hard as a rock" but further experimentation produced a quality loaf. Beginnings in Margaret Rudkin's Kitchen. USA She did this just as fewer people were eating truly homemade foods in the 1940s and 1950s and as more and more foodstuff in the United States became commercially mass-produced. Web site: http://www.hormel.com At age 22 Rudkin began working on Wall Street at the brokerage firm of McClure, Jones, and Co. where she became a customer representative, helping people understand their investment choices more clearly. But by the time peace came in 1945, she had a plan in hand to fulfill her dream of building a modern commercial bakery. All this time, she was maintaining the high quality of all the ingredients. 1940: Moved bakery to a larger facility in Norwalk, Connecticut. Encyclopedia.com. Elaine Margaret (Kirchner) Rudkin, 94, passed away on May 30, 2022 at Dukes Memorial Hospital in Peru, IN. In 1937, Rudkin's youngest son, John, was diagnosed with asthma. With heavy hearts, we announce the death of Elaine Margaret Rudkin (Peru, Indiana), who passed away on May 30, 2022 at the age of 94. However, the date of retrieval is often important. None of us had training or business experience. She spent several years working as a bookkeeper in the city before settling down with her family in Fairfield, CT--right at the beginning of . She was 69. Elaine Margaret (Kirchner) Rudkin, 94, passed away on May 30, 2022 at Dukes Memorial Hospital in Peru, IN. By her own admission, Margaret Rudkin was a perfectionist. Youve changed, and so has the world. According to company folklore, Rudkin started baking preservative-free whole wheat bread in the 1930s when her youngest son, Mark, developed severe food allergies, which the family doctor attributed to store-bought bread. However, the Rudkins kept a controlling interest in Pepperidge Farm itself, and for the next decade the company was run as an independent subsidiary of Campbell. . Records may include photos, original documents, family history, relatives, specific dates, locations and full names. At that time the annual sales were 70 million loaves of bread. 6923482. subject named as. In 1926 the prosperous family purchased 125 acres of property near Fairfield, Connecticut, built a Tudor mansion, a garage for five automobiles, and stables for 12 horses. The bread seemed to improve Mark's health, and his allergist asked her to make bread for him and for his other patients. She also became a part-time public speaker as a kind of hobby. Advertise About . The Best Thing Since. Because each style has its own formatting nuances that evolve over time and not all information is available for every reference entry or article, Encyclopedia.com cannot guarantee each citation it generates. She got out her Irish grandmother's recipe for whole wheat bread with its old-fashioned ingredients stone-milled flour, honey, molasses, sugar syrup, milk, cream, and butterand baked her first loaf of bread at the age of 40. They Her father drove a truck, and the family lived with their grandmother until Margaret was 12, when her grandmother died. Pepperidge Farm, Incorporated was founded in 1937 by Margaret Rudkin of Fairfield, Connecticut. Articles appear in Reader's Digest 35 (December 1939); Time 50 (July 14, 1947) and 75 (March 21, 1960); Newsweek 20 (September 21, 1942); The New Yorker (November 16, 1963); and New York Times (December 4, 1949); and her obituary appeared in the New York Times on June 2, 1967. "Rudkin, Margaret." In 1961, Pepperidge was finally acquired by Campbell Soups, a highly revered Food and Beverage (F&B) company, earning Rudkin a seat on the board of Campbell. American farm, ORGANIC FOOD. Rudkin had something of a knack for turning obscure good taste into mass-market appeal. Five months after her husband's death she retired in September 1966 and died on June 1, 1967 at the age of 69 of cancer. She was born on Dec. 9, 1927 to Edwin and Malinda (Pfaff) Kirchner in Sparta, WI. Elaine Margaret Rudkin Obituary. 23 Feb. 2023 . Gale Encyclopedia of U.S. Economic History. Pepperidge Farm reaches an agreement with Delacre to produce these elegant cookies in America. She told the Las Vegas Review-Journal that she intended to relocate to Chicago to be closer to her daughter, granddaughter and great-grandchildren, and that she was "optimistic her murder conviction will one day be tossed." That first loaf should have been sent to the Smithsonian Institution as a sample of bread from the Stone Age for it was hard as a rock and about one inch high, she wrote with characteristic wry humor in her cookbook. By this time, there were three bakeries: one in Connecticut, one near Chicago, and one near Philadelphia. In 1955, Pepperidge Farm launches its Distinctive line of European-style cookies with evocative names such as Bordeaux, Geneva and Brussels. . Founder Margaret Rudkin, who launched the company in the 1930s from her Fairfield farm during the depths of the Great Depression, would be proud. She frequently lectured at Harvard and other business schools in the U.S. and Europe. Rudkin was soon selling it in her town and four months later she was selling it in New York with her husband as delivery man. The American Collection, now known as Chocolate Chunk Big Cookies, join our popular Distinctive and Old Fashioned cookies in supermarkets in 1986. : Directed by Brad Grimm. By clicking Go, I acknowledge that I have read and agree to the Penguin Random House The name Pepperidge Farm came from the property on which the Rudkin family lived, Pepperidge Farm. The Remarkable Life of Margaret Rudkin, Founder of Pepperidge Farm. New York: Grosset and Dunlap, 1965. I dont believe there is any job women cant do, she told the Edinburg Daily Courier in 1942, when women started working during the war. A remark often heard at the supermarket is, anything put out by Pepperidge Farm is bound to be good, and this cookbook is up to the standard, one book review in the Rocky Mount Telegram noted. In the 1970s, Pepperidge Farm bread travels aboard the Apollo 13 and Apollo 14 space flights. . Cumberland Farms, Inc. But were running this business and making it pay., She offered her workers flexible hours: Unmarried women preferred to work early in the morning so that they could do their farm chores in daylight, while married women with older children preferred to take shifts after school when the older children could look after the younger ones. Goldfish crackers become "The Snack That Smiles Back" with the introduction of "Smiley" in 1997. The . Margaret Rudkin biography, ethnicity, religion, interesting facts, favorites, family, updates, childhood facts, information and more: Margaret Rudkin date of birth: September . Their life of ease and social grace was curtailed by the Depression and by a serious polo accident in 1932 which forced Henry Rudkin to remain at home for six months. She approached her local grocer to see if he would be willing to sell her "Pepperidge Farm" bread, but he was skeptical. Margaret Rudkin (ne Fogarty) (September 14, 1897 - June 1, 1967), of Fairfield, Connecticut, was the founder of Pepperidge Farm. On September 14, 1897, Rudkin was born as Margaret Loreta Fogarty in Manhattan, New York City, New York. 1 of 15 Margaret Fogarty Rudkin (1898-1967) of Fairfield founded Pepperidge Farm after looking for a natural bread that would not aggravate her son's allergies. Rudkin made the name Pepperidge Farm a household word, largely by making an honest, high-quality product, and by not compromising quality to reduce price. Interested in a career in business, she went to work as a bookkeeper for a local bank and eventually was promoted to teller. The Margaret Rudkin Pepperidge Farm Cookbook becomes the first cookbook to chart on The New York Times Bestseller List in 1963. According to the 1997 Campbell annual report, the Pepperidge Farm line was considered one of the "jewels in [Campbell's] portfolio, delivering outstanding, double-digit sales growth." Margaret "Peggy" Rudkin was born Margaret Fogarty on 14 September 1897 in New York City, one of five children born to Joseph and Margaret Fogarty. Even as a child, Margaret was a hard worker and graduated Valedictorian of her public high school class. On April 8, 1923, Rudkin married Henry Albert Rudkin, a Wall Street stockbroker. Available from http://www.pepperidgefarm.com/financialcenter/1997AR/pages/bis_conf.html. Me gusta . In the process, Rudkin became the first female board member of The Campbell Soup Company. https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/rudkin-margaret-fogarty, "Rudkin, Margaret Fogarty Telephone: (410) 543-3000 By Sticky Facts Editorial Staff. Her son's health improved so much that the allergist requested she bake more loaves for his other asthma patients. During an era when being a housewife was considered the appropriate goal of a woman, Margaret Rudkin (18971967) achieved acclaim as one of the most, Cumberland Farms, Inc. As a result, she became the first woman to serve on the Campbell Soup Board. Home; . The original was written in Latin; Rudkin tracked down a young professor to translate it for her. Her concern for her son's health prompted this already wealthy housewife to begin baking her own "health bread," and within 10 years her Pepperidge Farm ovens were producing thousands of loaves a day at a baking facility she designed herself. Her husband enjoyed golf and shooting and served for years as president of the Fairfield Hunt Club, whose polo grounds were called Rudkin Field. 2 references. And when asked what made her company so successful, her answer was always the same: It's a commitment that Pepperidge Farm people are still passionate about today. Margaret Loreta Rudkin (ne Fogarty, 1897 -1967) was an American businesswoman who founded Pepperidge Farm and first female member of the board at the Campbell Soup Company. The Rudkins had moved into Pepperidge Farm in 1929the same year as the great Stock Market Crash. 1960: Sold the company to Campbell Soup Company. She wrote to the Department of Agriculture for government pamphlets on killing, curing and corning pork, and another one all about beef. She brought the same gusto and experimental zeal to bread baking after talking to an allergist about fresh, stone-ground wheatrich in the miraculous vitamin B1instead of other processed flours. Becomes the first Cookbook to chart on the New York: Scribner 's, 1988. business leader for... Apollo 13 and Apollo 14 space flights Hospital in Peru, in aboard the 13... And white loaves ) across the country Kirchner in Sparta, WI & # x27 ; million-dollar! And renowned industry leader Cookbook to chart on the New York Times Bestseller List in 1963 space Shuttle in... Was returned from the distributer, Rudkin 's youngest son, John, was with! Of directors at the Campbell Soup Company of a knack for turning obscure good Taste into mass-market appeal in. Fogarty in Manhattan, New York: Scribner 's, 1988. business leader Profiles for Students Cookbook! 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